The strategy and overall setup are absolutely critical for success. However, any of the best Ad Agencies will tell you the most difficult part of the process is the optimization and ability to scale your ad budget while maintaining quality and a healthy ROAS (Return on Advertising Spend). This is where we truly shine bright. We employ the top data scientists and senior media buyers in the world. 99% of the Agencies out there don’t have a single data scientist on staff nor do they have the custom MVT tools or proprietary software and algorithms we pride ourselves on. It’s time for you to feel the Power of the Y.